Multiple Choice
Usage segmentation focuses on how much of the product different groups consume.It can also be described as _______.
A) 80/20 rule.
B) Heavy users.
C) Light users.
D) Medium users.
E) All of the above.
Correct Answer:
Verified
Correct Answer:
Verified
Related Questions
Q22: When P & G bought Gillette it
Q23: When P & G purchased Gillette, it
Q24: A marketing manager using VALS is interested
Q25: Why is the Benefits Sought method of
Q26: When positioning a firm against competition, segmenting
Q28: Identify and describe the four types of
Q29: The fastest growing minority group in the
Q30: Generation "X" is often referred to as
Q31: BMW is a good example of a
Q92: A personnel leadership position implies that a