Multiple Choice
Demographic segmentation is one of the most popular segmentation approaches because _________.
A) It is readily measurable.
B) Because customer needs and wants tend to vary with some degree of regularity based on demographic differences.
C) It uses the statistical characteristics of human populations such as age or income.
D) All of the above.
E) None of the above.
Correct Answer:
Verified
Correct Answer:
Verified
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