When Bernard, a Marketer, Says That a Segment Has Sufficient

Multiple Choice

When Bernard, a marketer, says that a segment has sufficient size, he means _________.

A) The market has an expected return-on-viewing to be worth considering.
B) The market is too large to be worth considering.
C) The market has an expected return-on-investment that is positive.
D) The market has many customers in it.
E) The market has only one customer in it.