When Pepsi Translated Its Popular Slogan, "Come Alive with the Pepsi

Multiple Choice

When Pepsi translated its popular slogan, "Come Alive with the Pepsi Generation" into Chinese, it was understood as "Bring Your Ancestors Back from the Dead" and was not well received.This illustrates a problem with ___________.

A) Brand strategy
B) Country of origin effect
C) Quality
D) Fitting the product to the culture
E) Manufacturing