Question 1

You Are Here, a personal navigation system company, has contracted its manufacturing to a firm in Malaysia for five years.Now that You Are Here has wildly explosive growth, it wants to purchase the manufacturing facility.This market entry method is _________.

Accepted Answer

A)   Direct sales force
B)   Strategic alliance
C)   Joint venture
D)   Direct foreign investment
E)   Licensing D

Question 2

Countries in the top five economies based on GDP include all but ___________.

Accepted Answer

A)   European Union
B)   United States
C)   China
D)   Brazil
E)   India A

Question 3

According to Rostow, a Take-Off Economy is moving from agricultural to industrial and has banking systems, technology industries and other skilled industries.

Accepted Answer

A) True 
 B)False  True

Question 4

Many people are surprised to find that the price they pay in for home country products may be twice as much in a foreign country.This change is price is referred to as _____________.

Accepted Answer

A)   Price escalation
B)   Price scaling
C)   Cost-plus pricing
D)   Cost-based pricing
E)   Price fluctuation

Question 5

ABC Tractor Company wants to enter the Chinese market.Chinese law prevents foreign entities from owning a majority position in a company there.The best method of entry for ABC is _________.

Accepted Answer

A)   Franchise
B)   Joint venture
C)   Direct sales force
D)   Strategic alliance
E)   Licensing

Question 6

When Pepsi translated its popular slogan, "Come Alive with the Pepsi Generation" into Chinese, it was understood as "Bring Your Ancestors Back from the Dead" and was not well received.This illustrates a problem with ___________.

Accepted Answer

A)   Brand strategy
B)   Country of origin effect
C)   Quality
D)   Fitting the product to the culture
E)   Manufacturing

Question 7

Global marketing research focuses on 14 types of basic information.

Accepted Answer

A) True 
 B)False

Question 8

Define distributor.(Do not use the word distribute in your answer!)Why might an exporting firm choose to hire a distributor to represent it in a foreign market?

Accepted Answer

The answer of Define distributor.(Do not use the word distribute...

Question 9

Advantages to franchising as a market entry strategy do not include ______.

Accepted Answer

A)   Local market knowledge
B)   No adaptation of products needed
C)   Local management expertise
D)   Quality control at the point of customer contact
E)   Economies of scale

Question 10

MERCOSUR is a regional market zone in ________.

Accepted Answer

A)   Asia
B)   Africa
C)   North America
D)   The Mideast
E)   South America

Question 11

The most significant difference between international and global marketing is management philosophy and corporate planning.

Accepted Answer

A) True 
 B)False

Question 12

Mr.Coffee had a good understanding of the Japanese culture when it introduced coffeemakers that fit well in a Japanese kitchen.

Accepted Answer

A) True 
 B)False

Question 13

Advantages to licensing as a market entry strategy do not include ___________.

Accepted Answer

A)   Limited financial risk in the short run
B)   Complete control of the patent or trademark
C)   Services such as local distribution
D)   Protection of trade secrets
E)   Both b and d

Question 14

The market entry strategy with the greatest long-term implication is __________.

Accepted Answer

A)   Direct sales force
B)   Strategic alliance
C)   Joint venture
D)   Direct foreign investment
E)   Licensing

Question 15

NAFTA is a market zone that eliminates tariffs between the U.S.and _______.

Accepted Answer

A)   Canada, Mexico, and Costa Rica
B)   Canada and Mexico
C)   Mexico, Honduras, Nicaragua, Costa Rica and Panama
D)   Canada, Mexico, Costa Rica, and Panama
E)   Canada, Costa Rica, and Panama

Question 16

A country that invests heavily in infrastructure, receives investment from foreign governments, and is attractive to firms seeking first-mover advantage is in the _______ stage of development.

Accepted Answer

A)   Traditional Society
B)   Pre-conditions for take-off
C)   Take-off
D)   Maturity
E)   High mass consumption

Question 17

__________ is not one of the forces that drive countries to form regional market zones.

Accepted Answer

A)   Cultural differences
B)   Geographic proximity
C)   Economic
D)   Cultural similarities
E)   Political

Question 18

Sam is flying down to Rio de Janeiro, Brazil to meet with a prospective customer.Sam is very successful in the U.S.because he is a multi-tasking high achiever who hates wasting time with small talk and leaves the details of a contract up to his legal staff.His personal assistant has prepared a global market research for him and emphasized that he should read the ___________ section.

Accepted Answer

A)   Economic
B)   Cultural, societal
C)   Business environment
D)   Political, legal
E)   History and geography

Question 19

The leading franchising company in the world is ___________.

Accepted Answer

A)   McDonald's
B)   Coca-Cola
C)   Dunkin' Donuts
D)   Subway
E)   7-Eleven

Question 20

Audrey is traveling to the Czech Republic to meet with a potential client.She has traveled to Europe many times and wants to make this trip as short as possible.Her prospect has suggested they tour the city and attend a symphony concert on her first day and they talk business on the second day.Should Audrey press to get to business right away or should she accept the potential client's invitation? Why?

Accepted Answer

The answer of Audrey is traveling to the Czech Republic...

Exam 3: Understanding the Global Marketplace: Marketing Without Borders

You Are Here, a personal navigation system company, has contracted its manufacturing to a firm in Malaysia for five years.Now that You Are Here has wildly explosive growth, it wants to purchase the manufacturing facility.This market entry method is _________.

Countries in the top five economies based on GDP include all but ___________.

According to Rostow, a Take-Off Economy is moving from agricultural to industrial and has banking systems, technology industries and other skilled industries.

Many people are surprised to find that the price they pay in for home country products may be twice as much in a foreign country.This change is price is referred to as _____________.

ABC Tractor Company wants to enter the Chinese market.Chinese law prevents foreign entities from owning a majority position in a company there.The best method of entry for ABC is _________.

When Pepsi translated its popular slogan, "Come Alive with the Pepsi Generation" into Chinese, it was understood as "Bring Your Ancestors Back from the Dead" and was not well received.This illustrates a problem with ___________.

Global marketing research focuses on 14 types of basic information.

Define distributor.(Do not use the word distribute in your answer!)Why might an exporting firm choose to hire a distributor to represent it in a foreign market?

Advantages to franchising as a market entry strategy do not include ______.

MERCOSUR is a regional market zone in ________.

The most significant difference between international and global marketing is management philosophy and corporate planning.

Mr.Coffee had a good understanding of the Japanese culture when it introduced coffeemakers that fit well in a Japanese kitchen.

Advantages to licensing as a market entry strategy do not include ___________.

The market entry strategy with the greatest long-term implication is __________.

NAFTA is a market zone that eliminates tariffs between the U.S.and _______.

A country that invests heavily in infrastructure, receives investment from foreign governments, and is attractive to firms seeking first-mover advantage is in the _______ stage of development.

__________ is not one of the forces that drive countries to form regional market zones.

The leading franchising company in the world is ___________.