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    Exam 15: Understand the Global Marketplace: Marketing Without Borders
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    Aligning the Firm's Philosophy with That of a Potential Channel
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Aligning the Firm's Philosophy with That of a Potential Channel

Question 62

Question 62

Multiple Choice

Aligning the firm's philosophy with that of a potential channel partner would be identified in the channel strategy of ___________.


A) Cost
B) Coverage
C) Character
D) Continuity
E) Control

Correct Answer:

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