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    Exam 15: Understand the Global Marketplace: Marketing Without Borders
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    Charging a Price That Is Lower Than Actual Costs or Less
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Charging a Price That Is Lower Than Actual Costs or Less

Question 63

Question 63

Multiple Choice

Charging a price that is lower than actual costs or less than the company charges in its home market is called _____________.


A) Gray marketing
B) Price fixing
C) Dumping
D) Compensation trading
E) Offset pricing

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