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Individuality and Interactivity Are Important Building Blocks for Buyer-Seller Relationships

Question 280

Multiple Choice

Individuality and interactivity are important building blocks for buyer-seller relationships.For these relationships to occur,companies must treat customers as individuals and empower them to (1) __________________ and (2) have a say in the kind of products and services they buy,the information they receive,and in some cases,the prices they pay.


A) demand product quality and timely service
B) shop confidently without fear of identity theft
C) shop confidently with the knowledge of warranty protection
D) influence the timing and extent of the buyer-seller interaction
E) comparison shop with the prices of competitors alongside

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