Companies That Successfully Employ Permission Marketing Adhere to Three Rules

Multiple Choice

Companies that successfully employ permission marketing adhere to three rules: (1) opt-in customers only receive information that is relevant or meaningful to them; (2) customers are given the option of opting out,or changing the kind,amount,or timing of information sent to them; and (3) __________.

A) their customers are assured that their name or buyer profile data will not be sold or shared with others
B) customers will receive a full 100 percent satisfaction guarantee of product quality and performance for any product purchased online
C) customers will be guaranteed up to $1 million dollars in identity theft protection for any product purchased online
D) opt-in customers will be guaranteed the lowest possible price for an item
E) customers will receive information on-line before that information is available to customers at retail outlets