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General Product and Service Categories Dominate Online Consumer Buying Today

Question 103

Multiple Choice

general product and service categories dominate online consumer buying today and in the foreseeable future.One category includes items where


A) digital delivery is an important factor as well as post-purchase support services.
B) price and speed of delivery are the determinant sales factors.
C) convenience is very important, even more so than price or quality.
D) product information is an important part of the purchase decision but prepurchase trial is not necessarily critical.
E) price and delivery time are not key factors, but product warranties are very important.

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