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    Marketing Study Set 15
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    Exam 21: Implementing Interactive and Multichannel Marketing
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    Websites Play a Multifaceted Role in Multichannel Marketing Because They
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Websites Play a Multifaceted Role in Multichannel Marketing Because They

Question 196

Question 196

Multiple Choice

Websites play a multifaceted role in multichannel marketing because they can serve as either a __________ or delivery channel.


A) cost
B) communication
C) choice
D) convenience
E) control

Correct Answer:

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