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    Marketing Study Set 11
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    Exam 21: Implementing Interactive and Multi-Channel Marketing
  5. Question
    Marketspace,buzz Refers to __________
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Marketspace,buzz Refers to __________

Question 72

Question 72

Multiple Choice

marketspace,buzz refers to __________.


A) instant messaging
B) twittering or tweeting
C) word-of-mouth behavior
D) firm-based viral marketing
E) negative or deceptive online ads

Correct Answer:

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