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    Marketing Study Set 11
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    Exam 21: Implementing Interactive and Multi-Channel Marketing
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    All Internet Users Use the Technology the Same Way,nor Are
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All Internet Users Use the Technology the Same Way,nor Are

Question 73

Question 73

Essay

all Internet users use the technology the same way,nor are they likely to be exclusive online consumers.What are the six distinct online consumer lifestyle segments defined by Harris Interactive,the U.S.market research firm?

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