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A Brand Manager Wanted to Use LinkedIn to Promote His

Question 168

Multiple Choice

a brand manager wanted to use LinkedIn to promote his or her brand,the best way would be to


A) monitor profiles for negative mentions of their brand.
B) create a profile for their brand.
C) use profiles of company employees for business-to-business image building.
D) try to accumulate online "followers" for the business.
E) buy ad space on the LinkedIn website.

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