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Within the Context of Social Media,an "Evangelist" Is an Online

Question 164

Multiple Choice

Within the context of social media,an "evangelist" is an online user who


A) is "delighted" about the brand advertised and sends messages to his or her online friends and then back to the advertiser about the joys of using the brand.
B) tries to promote an anti-consumerist agenda to other online users, hindering the effectiveness of online advertisements.
C) is paid by the advertisers to promote the brand's positive qualities by sending messages to his or her online friends.
D) is indifferent to advertisements on social media networks.
E) develops his or her own Facebook, Twitter, and/or YouTube following, and therefore, should be contacted by advertisers about his or her website.

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