Multiple Choice
click-through rate is
A) the percentage of recipients who have clicked on a link on the Page to visit a specific site.
B) the percentage of e-mail recipients who buy the product after receiving a targeted message with an embedded link.
C) the percentage of customers who buy a product from the brand website.
D) the total number of people who have visited a brand's Facebook Page and have become Facebook fans of the product.
E) the total number of people who have purchased the product online divided by the number of people viewing the Page.
Correct Answer:
Verified
Correct Answer:
Verified
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