AOI Marketing Team Used the Following Approach in Its Bitter

Multiple Choice

AOI marketing team used the following approach in its Bitter Girls marketing strategy to develop a following in its target market by

A) setting up a Twitter account for each of the Bitter Girls.
B) producing a six-minute YouTube video, featuring a one-minute cameo appearance by each girl.
C) creating a hypothetical LinkedIn "connection" for each Bitter Girl.
D) creating an official Facebook Page, developed a story line on Facebook, and ran highly targeted Facebook ads.
E) asking Facebook fans to submit creative stories about each Bitter Girl.