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    Exam 18: Advertising, Sales Promotion, and Public Relations
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    Type of Appeal Used to Imply Either Directly or Subtly
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Type of Appeal Used to Imply Either Directly or Subtly

Question 99

Question 99

Multiple Choice

type of appeal used to imply either directly or subtly that the product is more fun or more exciting than competitors' offerings is referred to as a(n) _________.


A) authoritarian appeal
B) coercive appeal
C) family appeal
D) humorous appeal
E) sex appeal

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