Posttests That Involve Studies Such as Controlled Experiments (E

Multiple Choice

Posttests that involve studies such as controlled experiments (e.g.,using radio ads in one market and newspaper ads in another and comparing the results) and consumer purchase tests (measuring retail sales that result from a given advertising campaign) are examples of

A) aided recall.
B) unaided recall.
C) attitude tests.
D) sales tests.
E) inquiry tests.