Multiple Choice
disadvantage of using magazines as an advertising medium is
A) the inability to target specific audiences.
B) the long lead-time needed to place an ad.
C) the extremely low cost.
D) the trend to create sex or humor appeals often dilutes the effectiveness of the message.
E) the lack of noise associated with their use in the communication channel.
Correct Answer:

Verified
Correct Answer:
Verified
Q40: There are four commonly used forms of
Q165: Because advertising is expensive, marketers want to
Q223: Describe the three forms of product advertisements.
Q270: trade promotion that involves paying retailers for
Q271: America's dairy farmers and milk processors use
Q272: disadvantage of using magazines as an advertising
Q273: disadvantage of using the Internet as an
Q277: Because consumers often do not pay close
Q279: California Pistachio Growers Association has an ongoing
Q280: advantage of using billboards as an advertising