Multiple Choice
California Pistachio Growers Association has an ongoing ad campaign in which it encourages people to think of pistachios when they think of good times and good friends.The ads ask readers to log onto www.pistachios.org to register to win 100 pounds of pistachios for a year plus a trip to California.The association is using a __________ to measure the effectiveness of its ads.
A) lottery
B) contest
C) premium
D) sweepstakes
E) deal
Correct Answer:
Verified
Correct Answer:
Verified
Q40: There are four commonly used forms of
Q165: Because advertising is expensive, marketers want to
Q223: Describe the three forms of product advertisements.
Q275: disadvantage of using magazines as an advertising
Q277: Because consumers often do not pay close
Q280: advantage of using billboards as an advertising
Q281: of the disadvantages associated with radio as
Q282: of the following statements are true about
Q283: three approaches to setting advertising schedules are<br>A)
Q284: of the following statements are true about