Hardware Store Owner Placed an Advertisement for Sylvania LED Light

Multiple Choice

hardware store owner placed an advertisement for Sylvania LED light bulbs in the local newspaper.Sylvania provided the storeowner with several high-quality,camera-ready sample advertisements and also paid 50 percent of the cost to place the ad in the paper.Sylvania was using __________ to promote its products.

A) strategic channel partnership
B) cooperative advertising
C) retail publicity
D) reseller consumer promotion
E) manufacturer incentive advertising