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    Exam 17: Integrated Marketing Communications and Direct Marketing
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    The Feedback Loop,the Impact the Message Has on the Receiver's
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The Feedback Loop,the Impact the Message Has on the Receiver's

Question 20

Question 20

Multiple Choice

the feedback loop,the impact the message has on the receiver's knowledge,attitude,or behaviors during the communications process is referred to as __________.


A) feedback
B) a field of experience
C) noise
D) a response
E) a hierarchy of effects

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