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    Marketing Study Set 11
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    Exam 17: Integrated Marketing Communications and Direct Marketing
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    Figure 17-8 -Which of the Following Forms of Direct Marketing Has the Has
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Figure 17-8 -Which of the Following Forms of Direct Marketing Has the Has

Question 18

Question 18

Multiple Choice

  Figure 17-8 -Which of the following forms of direct marketing has the highest business usage rate according to Figure 17-8 above? A)  e-mail B)  direct mail C)  paid search D)  telemarketing E)  advertising Figure 17-8
-Which of the following forms of direct marketing has the highest business usage rate according to Figure 17-8 above?


A) e-mail
B) direct mail
C) paid search
D) telemarketing
E) advertising

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