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    Marketing Study Set 11
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    Exam 16: Retailing and Wholesaling
  5. Question
    Horizontal Dimension of the Retail Positioning Matrix Is
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Horizontal Dimension of the Retail Positioning Matrix Is

Question 3

Question 3

Multiple Choice

horizontal dimension of the retail positioning matrix is


A) depth of product line.
B) value added.
C) relative market share.
D) breadth of product line.
E) stage in the retail life cycle.

Correct Answer:

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