Rather Than Compete with Large Greeting Card Companies for Shelf

Multiple Choice

Rather than compete with large greeting card companies for shelf space in supermarkets,several smaller card companies place their cards in pack-and-ship stores where the customer can mail a card on the spur of the moment,or in carwashes where customers are waiting and appreciate having something amusing to read.This would be an example of which type of marketing channel strategy?

A) a strategic channel alliance
B) multichannel distribution
C) parallel distribution
D) dual distribution
E) direct distribution