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Contractual Arrangement Between a Parent Company and an Individual or Firm

Question 249

Multiple Choice

contractual arrangement between a parent company and an individual or firm that allows the latter to operate a certain type of business under an established name and according to specific rules is referred to as __________.


A) a corporate vertical marketing system
B) a wholesaler sponsored voluntary chain
C) a retailer-sponsored cooperative
D) franchising
E) an administered vertical marketing system

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