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Choosing the Appropriate Marketing Channel,a Firm Should Consider the Interests

Question 245

Multiple Choice

choosing the appropriate marketing channel,a firm should consider the interests that buyers might want fulfilled.These interests fall into four broad categories: (1) information; (2) convenience; (3) __________; and (4) pre- or postsale services.


A) availability
B) quality
C) variety
D) brand name recognition
E) adaptability

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