Channel Captain Refers to

Multiple Choice

channel captain refers to

A) a member of a distribution channel that takes control through hegemony (power is not assigned, but assumed) .
B) a channel member (producer, wholesaler, or retailer) who coordinates, directs, and supports other channel members.
C) a channel team member known for his or her expertise in cutting through red tape.
D) a person responsible for implementing a firm's a mission statement linking all members of the marketing channel through a common goal.
E) the person with greatest authority who represents his or her channel in the distribution chain.