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    Marketing Study Set 11
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    Exam 15: Managing Marketing Channels and Supply Chains
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    Is the First Step in Choosing the Right Supply Chain
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Is the First Step in Choosing the Right Supply Chain

Question 239

Question 239

Multiple Choice

is the first step in choosing the right supply chain?


A) understand the supply chain
B) develop a list of qualified channel members
C) enumerate logistics specifications
D) compare multiple-channel alternatives
E) understand the customer

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