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Neiman-Marcus Is a Retailer That Many Small Manufacturers Would Like

Question 243

Multiple Choice

Neiman-Marcus is a retailer that many small manufacturers would like to be associated with.A product placement in Neiman-Marcus will increase the prestige of a smaller brand.The source of Neiman-Marcus's power is its


A) economic influence.
B) expertise.
C) sought-after identification for a particular channel member.
D) legitimate rights through contracts.
E) longevity as an upscale retailer.

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