Pricing Approach That: (1)estimates the Price That Ultimate Consumers Would

Multiple Choice

pricing approach that: (1) estimates the price that ultimate consumers would be willing to pay for a product; (2) works backward through markups taken by retailers and wholesalers to determine what price to charge wholesalers; and (3) results in the manufacturer deliberately adjusting the composition and features of the product to achieve the target price to consumers is referred to as __________.

A) cost-benefit pricing
B) cost-plus percentage-of-cost pricing
C) target pricing
D) cost-plus fixed-fee pricing
E) product feature pricing