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Retail Price of a Mobile Phone (Unsubsidized)has Decreased from $4,000

Question 183

Multiple Choice

retail price of a mobile phone (unsubsidized) has decreased from $4,000 in 1983 when Motorola commercialized the device to less than $99 today as the volume increased from zero to millions of units sold.This is due in large part to which type of pricing approach?


A) skimming pricing
B) prestige pricing
C) experience curve pricing
D) odd-even pricing
E) customary pricing

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