Hummer Was an Attention-Getting SUV That Sold for $80,000 in a Limited

Multiple Choice

Hummer was an attention-getting SUV that sold for $80,000 in a limited number of dealerships.Then,General Motors developed a smaller version for $50,000 that could be sold in many more outlets.To cover costs and reach the market faster,the Hummer H2 shared some parts with other GM cars.To which customer effects did Hummer marketing managers need to pay particular attention?

A) The price of Hummer H2 should make sense to customers and reflect differences in the perceived value of the H2 relative to the original Hummer.
B) Elements such as gas mileage, color, and interior fabrics will be important for H2 customers.
C) The most important element of the H2 is its versatility as a family vehicle.
D) Comfort and fuel efficiency will be more important than price for H2 customers.
E) GM used a penetration pricing strategy for the original Hummer; the H2 continues this pricing strategy to maximize profit.