Geographical Pricing Map a

Multiple Choice

Geographical Pricing Map A
-Multiple-zone pricing refers to

A) establishing a distribution center in each major geographical region or zone in which a firm's product is sold.
B) establishing retail outlets in the same vicinity as all of the firm's manufacturing plants.
C) a firm's decision to charge the same price regardless of geographic regions or zones where it operates.
D) a firm's division of its selling territory into geographic areas or zones.
E) a firm's decision to divide its business between multiple carriers to provide flexibility should transportation prices rise with one and fall with another.