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    Exam 13: Building the Price Foundation
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    Ratio of the Firm's Sales Revenues or Unit Sales to Those
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Ratio of the Firm's Sales Revenues or Unit Sales to Those

Question 168

Question 168

Multiple Choice

ratio of the firm's sales revenues or unit sales to those of the industry (competitors plus the firm itself) is referred to as


A) target return on sales.
B) industry profit.
C) unit volume.
D) market share.
E) profit.

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