James Gilmore and Joseph Pine Explain,"The More Contrived the World

Multiple Choice

James Gilmore and Joseph Pine explain,"The more contrived the world seems,the more we all demand what is real." In terms of marketing,this simply means

A) consumers cannot really tell the difference between illusion and reality.
B) reality aside, give customers what they think they want.
C) good marketing can make even the impossible-possible.
D) what we want and what we can have are two totally different things.
E) consumers want engaging, personal, memorable, and authentic offerings.