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    Marketing Study Set 11
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    Exam 12: Services Marketing
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    Two Basic Components of a Customer's Evaluation of a Service
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Two Basic Components of a Customer's Evaluation of a Service

Question 50

Question 50

Multiple Choice

two basic components of a customer's evaluation of a service are


A) expectations and customer contact.
B) expectations and experience.
C) intangibility and inconsistency.
D) experience and credence.
E) inconsistency and inseparability.

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