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    Business
  3. Study Set
    Marketing Study Set 11
  4. Exam
    Exam 12: Services Marketing
  5. Question
    Range of Offerings from the Tangible to the Intangible or Product-Dominant
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Range of Offerings from the Tangible to the Intangible or Product-Dominant

Question 2

Question 2

Multiple Choice

range of offerings from the tangible to the intangible or product-dominant to service-dominant is referred to as the


A) product continuum.
B) service continuum.
C) tangibility line.
D) inseparability span.
E) customer contact audit.

Correct Answer:

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