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    Marketing Study Set 11
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    Exam 11: Managing Successful Products,Services,and Brands
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    Coca-Cola Company Is the __________ of That Firm
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Coca-Cola Company Is the __________ of That Firm

Question 140

Question 140

Multiple Choice

Coca-Cola Company is the __________ of that firm.


A) logo
B) brand name
C) trade name
D) brand identity
E) trademark

Correct Answer:

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