Solved

Selecting a Brand Name,it Should Suggest Product Benefits; Be Memorable,distinctive

Question 138

Multiple Choice

selecting a brand name,it should suggest product benefits; be memorable,distinctive and positive; fit the company or product image; be simple and emotional; and __________.


A) be humorous or mysterious
B) have no legal or regulatory restrictions
C) be easy to spell and pronounce
D) contain no hidden meanings
E) suggest an air of mystery

Correct Answer:

verifed

Verified

Unlock this answer now
Get Access to more Verified Answers free of charge

Related Questions

Q133: Johnson & Johnson effectively _ St.Joseph Aspirin

Q135: U.S.Patent and Trademark Office website allows you

Q136: <img src="https://d2lvgg3v3hfg70.cloudfront.net/TB2495/.jpg" alt=" Dr. Pepper KISS

Q137: who tried the Gillette Fusion razor were

Q139: Twenty years ago,the Mississippi Gulf Coast was

Q140: Coca-Cola Company is the _ of that

Q142: aging baby boomer population has led to

Q151: A _ product requires little learning by

Q156: Companies can employ four general branding strategies,which

Q182: Figure 11-4 above shows that in 1995,CDs