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Mattel Has a Contractual Agreement to Let Colgate Use the Barbie

Question 161

Multiple Choice

Mattel has a contractual agreement to let Colgate use the Barbie name and image on kids' toothpaste and toothbrushes.Colgate pays Mattel a fee for the use of the Barbie name and image.This is an example of __________.


A) co-branding
B) generic branding
C) reseller licensing
D) mixed branding
E) brand licensing

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