Which of the Following Is NOT True About a Multibranding

Multiple Choice

Which of the following is NOT true about a multibranding strategy?

A) With a multibranding strategy, there is no risk that a product failure will affect other products in the line.
B) Some large firms have found that the complexity and expense of implementing a multibrand strategy outweigh its benefits.
C) With a multibranding strategy, each brand is unique to each market segment.
D) A multibranding strategy is used when a firm produces products and sells them under the brand name of a wholesaler or retailer.
E) Some multibrands are introduced to confront competitors' brands.