Multiple Choice
Which of the following statements about product line extensions is most accurate?
A) A product line extension strategy typically leads to increased advertising costs.
B) There are no risks associated with a product line extension strategy.
C) When the Clorox Company joins with Kroger supermarkets to advertise Clorox products in a local newspaper, it is engaged in a product line extension.
D) A product line extension is used with multiproduct branding.
E) A product line extension is used with multibranding.
Correct Answer:
Verified
Correct Answer:
Verified
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