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3M Researcher Worked with University Students to Develop the Post-It®

Question 266

Multiple Choice

3M researcher worked with university students to develop the Post-it® Flag Highlighter.His team evaluated the technical feasibility of the proposed design and determined whether the idea met the firm's new-product objectives.At which stage of the new-product process was this product?


A) idea generation
B) screening and evaluation
C) business analysis
D) new-product strategy development
E) concept testing

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