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Audiences Are Allowed to Preview Actual Movies (A "Sneak Preview")such

Question 264

Multiple Choice

audiences are allowed to preview actual movies (a "sneak preview") such as Harry Potter and the Deathly Hallows-Part 2 and Star Trek so that changes might be made before they are released to the general public,during which stage of the new-product process does this occur?


A) market testing
B) business analysis
C) commercialization
D) screening and evaluation
E) concept testing

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