Burns Is the Owner of a Company Called TropicalSpice and Was

Multiple Choice

Burns is the owner of a company called TropicalSpice and was looking for a new product to go with her company's line of food condiments when a friend suggested combining spices from India with tea.In the __________ stage of the new-product process,the spices and tea mixtures were exposed to prospective consumers under realistic purchase conditions.

A) idea generation
B) screening and evaluation
C) business analysis
D) market testing
E) commercialization