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    Marketing Study Set 15
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    Exam 10: Developing New Products and Services
  5. Question
    Figure 10-3 Above Represents the Seven Stages of the New-Product
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Figure 10-3 Above Represents the Seven Stages of the New-Product

Question 149

Question 149

Multiple Choice

Figure 10-3 above represents the seven stages of the new-product development process.Stage 6 is the __________ stage.


A) business analysis
B) screening and evaluation
C) market testing
D) commercialization
E) development

Correct Answer:

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