Despite the Quality and Benefits of Activeion's Ionator,the Company Was

Multiple Choice

Despite the quality and benefits of Activeion's Ionator,the company was faced with several challenges.Which of the following is an example of one of Activeion's obstacles when marketing this new product?

A) The brand name didn't really reflect the purpose of the product.
B) It was too difficult to reach Activeion's primary target market since many cleaning professionals are independent contractors.
C) There was not enough money in the budget for consumer advertising on TV.
D) It was difficult to define "clean" to customers relative to the competitive household products market.
E) It was dangerous taking on large corporate competitors, which stood to lose millions of dollars if the Ionator caught on with the general public.