Which of the Following Statements Regarding Market Segmentation Is Most

Multiple Choice

Which of the following statements regarding market segmentation is most accurate?

A) Even if a firm finds only one potential market segment, it should take advantage of the opportunity, no matter what.
B) Market segmentation only works for large corporations because small businesses don't have the resources to engage in the process or implement the resulting marketing actions.
C) Governments should not attempt market segmentation because there is no need for them to do so.
D) If a business firm goes to the trouble and expense of segmenting its markets, it expects to increase its sales, profits, and return on investment.
E) Market segmentation strategies work less than 25 percent of the time. However, for the instances that it does work, the benefits more than compensate for previous failures.